Background
The Moonraker 7 is a popular San Francisco Bay-area band, known for their jazz, swing, and mambo renditions of spy movie themes, detective show music, and burlesque-inspired tunes. The band was entering a new chapter when they approached me with their need for a logo overhaul.
The band is top-notch, but their logo wasn’t serving them well:
- Poor legibility
- Too complex to be memorable
- Lacks balance and composition
- No color cohesion
- Limited Versatility
Objective
They wanted a new design that blended cosmic elements with a touch of retro-kitsch, featuring a prominent moon and a hint of spy coolness.
The Approach
From lost in space, to out of this world!
With a little nod to Joe Caroff’s iconic “007” logo, the redesign blends retro charm with a far-out cosmic twist; shaken, not stirred.
The before-and-after images make the transition clear. The updated logo is now more memorable and easier to read, capturing the playful essence of their genre-bending artistry. With an eye towards packaging and merchandising, this revamped emblem is ready to launch onto products and go undercover in the hearts of their faithful fans.
The Results
Get in Touch for Your Design Needs
If you’re looking to revamp your logo so that it fits your style, let’s connect.
Reach out via my contact form to explore the possibilities!
