Ever wondered how iconic bands like KISS® make their mark beyond music?  As the band celebrates 50 years of rock ‘n’ roll, let’s explore the hidden power of cohesive branding, unmasking the journey from stage to shelf.

I designed and developed the KISS packaging system for Signatures Network, where I also managed the band’s design archive and image library, which makes me uniquely qualified to guide you through the highlights of this case study.

The Objective

KISS has worked with thousands of licensing partners over the years, each well-versed in their specific product category. But when it comes to the art of KISS they might need a little backup. The package design system stepped in to bridge the gap between the expertise in the product category and the brand story.

The Approach

When you’re dealing with a band that has sold more merchandise than you have lost socks, it’s crucial to convey that what you’re packaging is not just another hunk of plastic; it’s a quality experience. Every purchase is a piece of official KISS history.

Storytelling: I wove in the story of the band’s gritty New York roots using metal and concrete textures, with graffiti-inspired stencil artwork.

Strategic Palette: Aside from the unmistakable classic KISS logo, the packaging is kept predominantly black and white to ensure the vibrant, colorful products take center stage.

Cohesive Offering and Brand Trust: The KISS brand is represented consistently and correctly no matter how many different licensors or products touch the property. This also ensures that fans know which products are authentic.

But hold on, what about online sales? That’s quite a bit different than vying for attention on the retail racks, right? Even in the digital realm, a powerful visual identity creates a lasting impression. A fan browsing through an online store still feels the impact of a well-designed package through product images or even unboxing videos from members of the KISS Army fan community. Because in the age of virtual experiences, a captivating design isn’t just seen; it’s felt.

An array of photos depicting various KISS merch; checkers game box, PEZ dispensers, holiday ornament, music accessories, and jewelry.

Results

Long-Term Value: According to the inventory documented on everythingKISS.com, The system I developed has been a valuable tool for licensees for over a decade. Think about it. A decade. That’s several lifetimes longer than most viral videos or fashion trends, and definitely longer than the enthusiasm you had for that New Year’s resolution gym membership.

Sell More Products, Faster: The toolkit served as an educational resource for licensees and also relieved them from the task of starting packaging designs from scratch. This helped to significantly minimize revisions and reviews in the submission process, making it quicker and more efficient to get new products out to the market.

Enhanced Product Value: Not only did the retail appearance get a cohesive facelift, it boosted both the products’ authenticity and collectibility, serving the most dedicated fans as well as those just getting to know the legacy.

In the world of KISS, the packaging can’t just be a lifeless piece of cardboard; it has to be a visual manifestation of the energy, the grit, and the fire of rock and roll. No matter your connection to KISS or their music, this case study demonstrates that every visual choice is an opportunity to communicate and connect.

Let’s Connect

If you’re looking to wrangle your licensees or simply establish your product in the marketplace, I can help.

Reach out via my contact form for a personalized consultation and let’s explore the possibilities!