Experiential Design and Environmental Branding
From large-scale public activations to thoughtfully branded interior office spaces, these projects highlight my role in shaping environments that reflect brand values, support strong storytelling, and deliver memorable experiences through creative direction, collaboration, and hands-on design contributions.
Environmental Graphic Design
Design Manager, Designer – Electronic Arts, Workplace Strategy & Design
As Design Lead for our Workplace Environmental Design projects, I specialize in the creation of branded environments to enhance the workplace experience and reinforce company identity across 30+ global offices. From concept to execution, I help guide design strategies that support a positive and creative work environment.
- Collaborate closely with designers, architects, and external partners to create visually impactful designs that balance brand representation with the functional needs of the workplace.
- Developed and maintained design guidelines that ensures visual consistency across all workplace environments, strengthening brand identity and creating a unified experience across company locations.
Doritos MIXArcade at E3
Creative Project Manager, Event Producer – Electronic Arts/Respawn
EA (Titanfall 2) and Pepsi/Frito-Lay partnered to create a global digital experience, reaching audiences in North America and 12 other territories. Gamers redeemed codes from specially marked Mountain Dew and Doritos products for exclusive in-game rewards, with retailers 7-Eleven, Target, and Buffalo Wild Wings offering co-branded digital perks.
The experience culminated in a live event during E3 in Los Angeles, featuring a six-story interactive retro arcade game. The arcade also doubled as a stage for live performances from Wiz Khalifa, Steve Aoki, Big Boi, and others, alongside a live, non-traditional orchestra playing music from Titanfall’s score.
- Led brand integration and creative alignment for EA and Respawn during this high-profile, multi-partner activation, ensuring seamless execution across all brand touchpoints.
- Collaborated on experiential design and spatial layout, blending gaming, live performance, and audience interaction for a cohesive, immersive experience.
